Kahlúa

KAHLÚA

Despite Kahlúa's status as a household name, the brand needed to maintain its social presence to be the top of mind coffee-flavored liqueur for the consumer amidst a sea of competitors.
I created social posts intended to captivate the target audience (Millennials who like to have a good time, of course!) by reminding the consumer why Kahlúa should be their go-to drink. This fostered more engagement on Facebook and increased overall awareness of the brand and its new products. My final project as a social media communications intern had me running errands all over Manhattan (not pictured below), as well as writing content for the month of January (pictured below). Take a look and then pour yourself a drink. Cheers.